-Search Engine Optimization
Basic SEO Strategy - (includes the following services);
Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
Creation of title, header tags, description and other meta data using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine spiders use to evaluate the relevancy of pages.
Content creation and/or recommendations. HDYGmedia may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page
SEO Maintenance - (includes the following services);
A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic.
Keyword Research. Additional ongoing keyword research, in order to uncover new opportunities.
New Content Generation. Development of additional content targeted at potential traffic phrases. HDYGmedia will suggest content themes.
Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. HDYGmedia will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
Monitoring & Updates
Once initial design has been completed, HDYGmedia will monitor the rankings of the website with all major search engines, as well as the identified key-phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key-phrases used by searchers, HDYGmedia will include suggested strategies along with the ongoing report.
Because of the lag time in search engine response to changes, HDYGmedia recommends the creation of the following reports quarterly:
Rank Reporting. HDYGmedia will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences.
Traffic Analysis. HDYGmedia will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
Strategy Development. Using the results of the rank and traffic reports, HDYGmedia will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.
Google Adwords/AdSense Campaign - Complete configuration and implementation of either service.
